Jean Jacques Lafont

Founder & Chairman

Having previously worked for Hewlett Packard Europe, Jean Jacques co-founded Alliance Automotive Group in 1989 with Alistair Brown.

Franck Baduel

Chief Executive Officer

Franck has worked with Alliance Automotive Group for over 20 years gaining previous experience whilst working in finance.

Cyrius Peter

Chief Financial Officer

Cyrius joined Alliance Automotive Group in 2016 and has held the position as Head of European Finance at Alliance Automotive Group in the past years. Prior to that, he worked in audit and transaction services at Deloitte for several years.

Alex Bertoli

Chief Transformation Officer

Before joining Alliance Automotive Group in 2021, Alex worked for Delphi Technologies, in both Aftermarket and Corporate roles. Prior to that he worked for Boston Consulting Group.

Sylvain Lemercier

Chief Purchasing Officer

Sylvain joined Alliance Automotive Group in 2015, having previously worked at Phillips Lumiled, Autodistribution, PSA and Faurecia.

Asireh Moradkhani

Chief Human Resources Officer

Asireh has been Group HR Manager since 2018.  She has worked for Coler since 2015, which was acquired by Alliance Automotive Group in 2015.

Peter Yip

Chief Information Officer

Peter joined Alliance Automotive Group in 2024, previously working as Chief Technology Officer for global travel company Thomas Cook.

France

Thomas Tabiasco

General Manager

Thomas joined Alliance Automotive Group in 2011 and has held the positions of Chief Financial Officer of Alliance Automotive Group France, member of the Board of Directors of GROUPAUTO and Precisium and most recently, Chief Financial Officer of Alliance Automotive Group Europe.

UK & IE

Steve Richardson

General Manager

Steve joined Alliance Automotive Group in 2015, following time at AC Delco, General Motors, and as Aftermarket Sales Director at Denso Europe.

Poland

Wit Wyborski

General Manager

Wit joined Alliance Automotive Group in 2019. He worked previously as managing director at Bridgestone Europe and Feu Vert.

Benelux

Rob Visser

General Manager

Rob joined Alliance Automotive Group in 2021, first as Network Director and since November 2024 as General Manager Benelux. Previously, Rob held several leadership positions and was board member of the biggest car retail group in the Netherlands, listed at the Amsterdam Stock Exchange “Stern Group N.V.

Germany

Cor Baltus

General Manager

Cor has joined Alliance Automotive Group when they acquired Parts Point Group in 2019. He has worked with PPG for over 6 years after previous experience while working at Fiat Chrysler Automobiles and KIA.

Iberia

Nacho Pernas

General Manager 

Having previously worked for Robert Bosch, Nacho has been working for LAUSAN for more than 15 years. Nacho joined Alliance Automotive Group when they acquired LAUSAN & SOULIMA in April 2022.