27 Jan 2021
Category: AAG News, Articles, Product News
The delivery in mid-January of three new NAPA artics marks a £540k investment milestone by AAG in driving the NAPA brand in the UK. It’s a good start to what’s shaping up to be an exciting year of growth.
The brand new Scania 500 tractor units and branded trailers are top of the line vehicles, that will be on the road six nights and seven days a week. They will cover over 10,000k a week across patch that stretches from Glasgow to Southampton. What’s more AAG is planning more support in growing the NAPA fleet throughout the year.
The new branded fleet means that NAPA will now have what amounts to three giant billboards patiently covering the motorway network of the UK week after week. It’s expected that this will drive an increase in brand awareness that should benefit trading group partners and the garages they supply.
The new fleet will also support 16 existing NAPA product ranges that are available now to the UK automotive aftermarket as well as multiple new ranges planned for 2021.
New NAPA signage, merchandising and marketing packages are also planned for 2021, as well as sponsorship of a racing team and a programme of regional sport sponsorship.
AAG’s investment in the new fleet, more brand recognition and more product then ever means there’s never been a better time for factors, garages and even customers to consider NAPA.
Continuing its strategy of multichannel expansion across the European market, Alliance Automotive Group recently finalised the acquisition of Netherlands-based online parts seller Winparts.Read More
Alliance Automotive Group UK has announced that it has recently completed the acquisition of Yorkshire Exhaust Specialists; an existing member of the United Aftermarket buying group.Read More
We are proud to announce that Alliance Automotive have won two awards at the CAT Magazine Awards 2021. The AAG Subsidiaries were awarded Factor Chain of the Year and Motor Serv Milton Keynes, Factor Team of the Year.Read More