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£540k investment by AAG heralds a brand recognition milestone for NAPA in the UK

27 Jan 2021

Category: AAG News, Articles, Product News

The delivery in mid-January of three new NAPA artics marks a £540k investment milestone by AAG in driving the NAPA brand in the UK. It’s a good start to what’s shaping up to be an exciting year of growth.

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The brand new Scania 500 tractor units and branded trailers are top of the line vehicles, that will be on the road six nights and seven days a week. They will cover over 10,000k a week across patch that stretches from Glasgow to Southampton. What’s more AAG is planning more support in growing the NAPA fleet throughout the year.

NAPA Brand recognition benefits

The new branded fleet means that NAPA will now have what amounts to three giant billboards patiently covering the motorway network of the UK week after week. It’s expected that this will drive an increase in brand awareness that should benefit trading group partners and the garages they supply.

Growth in NAPA range and customer demand

The new fleet will also support 16 existing NAPA product ranges that are available now to the UK automotive aftermarket as well as multiple new ranges planned for 2021.

New NAPA signage, merchandising and marketing packages are also planned for 2021, as well as sponsorship of a racing team and a programme of regional sport sponsorship.

AAG’s investment in the new fleet, more brand recognition and more product then ever means there’s never been a better time for factors, garages and even customers to consider NAPA.

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