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AAG appoint new Director of European Key Accounts


09 Nov 2022

Category: AAG News

Alliance Automotive Group are pleased to announce the promotion of Kris Halliwell, who from 1st January 2023, will be promoted to Director of European Key Accounts at AAG.

Kris has been with AAG for nearly 4 years, during which time he has significantly developed the key accounts business in both the LV and CV segments. Kris joined the AAG team as part of the Platinum International acquisition in 2018, where he had been an Executive Board Director since 2007, undertaking leadership roles in logistics, supply chain and key account strategic development.

Growth within the Key Accounts team is one of the critical initiatives within our strategic Vision 2025 plan as we have nearly doubled our key account European business within the last 3 years, providing opportunity to grow even further.

This growth will come from an additional share of traditional customer base – fast fitters, auto centres and CV players. However, there are new customers areas that can be targeted such as insurance, leasing, fleet and New EV OEMs. We are implementing digital solutions built internally and expanding workshop footprint within countries to enhance the attractiveness as a partner to customers.

To ensure we effectively capture these opportunities across all countries, it is crucial to further strengthen our internal organisation, especially as our customer base is becoming more global so we must adapt a coordinated approach to best meet their needs.

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