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Alliance Automotive Group launches MP Truck


10 Dec 2017

Category: AAG News, OnRouteMag, Company News

AAG are pleased to announce the launch of MP Truck, a new initiative which brings together the commercial vehicle divisions of Precisium and Partners under one brand.

MP truck will become a network of maintenance and distribution of spare parts for commercial vehicles and Darren Hughes will be responsible for running MP Truck.

With the ‘M’ standing for maintenance and the  P’ for parts, MP Truck will bring together 85 different distributors; which include 45 repair shops that are a part of both Précisium PL and Partner’s VI. All of these distributors will be branded with the MP Truck branding, and the aim of the new brand is to offer better national visibility of this vast network. MP truck is also open to other independent distributors of commercial vehicle parts, in particular, those who wish to benefit from the group’s commercial agreements and ongoing support.

Darren Hughes, who joined us last June, will become the head of the new brand. Darren, along with his team of nine employees from the sales teams at Precisium and Partners will be responsible for ensuring the smooth transition of members from their current network to MP Truck. As Darren states “The goal of MP Truck is to help distributors who trust us to grow their PL business. We thought of a new, flexible network that provides the tools and visibility that members need to boost their business,“. To further support and strengthen their business, these new members will benefit from all of the group’s key accounts, dedicated marketing support, national communication all under the new identity of MP Truck.

Please contact us here if you would like to find out more about MP Truck.

 

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